Tombola bingo customers star on TV ads

Tombola Bingo has unveiled a new selection of ad break bumpers that confirm its sponsorship of award winning TV soap Emmerdale. Players at Tombola bingo were invited to express an interest if they were interested in taking part in recording a while ago. This resulted in twenty five normal, everyday people that play bingo online being selected from scores of entries to take part in this next selection of promotional advertorials that commenced recently.

The mini adverts are shown at the opening and conclusion of the Emmerdale TV programme and at the beginning and finish of each and every commercial break during the programme too.

The lucky tombola Bingo users chosen to take part went to Cornwall, Truro and Newquay to make the films and undertook activities ranging from building sandcastles to quad biking, from pastie making to abseiling and fishing. All this was shot like a documentary.

There are 21 different bumpers with sequences from all the endeavours performed and every member that participated will showcase as the principal personality for a short clip each. These will be shown for twelve months and since the sponsorship arrangement encompasses all Emmerdale broadcasts spanning all the ITV stations, online sponsorship of Emmerdale and a lot more that is a lot of airtime for every member and Tombola.

Dawn-Elizabeth Howe, Tombola Bingo Head of Marketing, says: “These ads have the same creative format as the previous ads on the Emmerdale show. We had great feedback as the warmth and fun the players had together comes across brilliantly in the final bumpers and it really reflects what tombola is all about. So when we decided to produce new ads we knew we wanted to repeat much of the existing look and feel.”

Filming the ads brought together individuals from all over the UK and with vastly different life-styles. There is mum of 3 Karen Taylor of Wakefield in addition to Company Director Christine Di Ciacca from Retford, Nottinghamshire, just as an example, but by the end of shooting all were good friends and they are planning a reunion in the not too distant future.

This just shows that the friendly ethic of tombola can spill over into the real world and tombola are keen to impress upon the audience doing this sponsorship that playing at the site is just like joining a vast group of friends each time you switch on to play bingo online with them.